Retail First progresses $50 million makeover of Brookside Shopping Centre.

Brookside Shopping Centre has today announced that further works are set to begin as part of a $50 million makeover, with the central cross road of the shopping centre poised to become a revitalised hub and food precinct for shoppers. These works are in conjunction with the opening of Target, Cotton On Mega and Sportsgirl, prior to Christmas this year.

Brookside, which has been a busy local shopping centre since opening in 1971, has commenced construction work, to give the 46-year-old shopping centre a modern makeover including façade upgrades, contemporary interiors and tenancy remixing, in line with existing and emerging customer needs and expectations.

Award winning architects, The Buchan Group, were appointed to design the shopping centre makeover – the same architects who designed the newly refurbished Toowong Village, Wintergarden and Robina Town Centre. Building companies Broad and Mettle are jointly undertaking the construction project.

The centre court area will be transformed into a food and meeting hub with casual dining and communal spaces. The look and feel of the interiors will be warm and inviting, emulating the Queenslander style that is so prominent within homes in the Brookside trade area. These works also involve building in the large void currently in centre court, to create more floor space to increase the food offer available.

Target, Cotton On Mega (with all Cotton On brands under one roof) and Sportsgirl will all open before Christmas this year, pitching the centre well to the changing demographics of the area.

Centre Manager, Mr Russell Shaw said that Brookside has a strong representation of families in the trade area with household incomes of more than 17% above the Brisbane average.

“Our research shows that the trade area is growing in wealth and population, but was missing a broader fashion and dining offer locally.”

“The planning for this $50 million makeover was inspired by the aspirations of our customers whilst still maintaining the convenience and intimacy that Brookside has long established,” Mr Shaw said.

“As well as the families in the trade area, the customer base also includes a very loyal older demographic and young, vibrant singles and couples moving into the area. Creating a retail offer and community space that connects and resonates with our customers’ needs and wants will be key in making this a project a success.”

Mr Shaw said that with the introduction of Cotton On Mega, together with Sportsgirl, Target, and the new centre court food hub, that Brookside Shopping Centre was well positioned to attract additional key retail offers, incremental customer patronage and future growth.

Mr Shaw stated that Brookside Shopping Centre will remain open during the construction and refurbishment and all efforts will be made to ensure disruption to shoppers and retailers is kept to a minimum. Further updates are available via the Brookside website and Facebook page, and there is information available incentre.